Candles typically experience higher sales during the winter months, primarily due to the holiday season. The colder weather and shorter days create a cozy and intimate ambiance in homes, encouraging people to light candles for warmth, decoration, and relaxation.
Festive occasions such as Christmas, Hanukkah, and New Year’s Eve also contribute to increased candle sales, as they are often associated with candlelight ceremonies and celebrations.
Additionally, during this time of year, many people engage in gift-giving traditions, and candles are commonly chosen as presents due to their versatility and ability to create a pleasant atmosphere. The combination of these factors makes the winter season the peak time for candle sales.
Also, read my article on How to start a Candle Business